Sound2Seen
Sound2Seen
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Forma OS
Forma OS - Our agency operating system
Setting the new standard in music industry. Combining AI and data with strategic and creative talent, Forma is how we deliver high-impact marketing, faster, smarter, and more in sync with the culture.
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Accelerate time-to-hype: Automations + AI help us drop visuals, content, and rollouts right when the scene’s ready.
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Adapt to the culture in real time: We analyze fan behavior and subgenre trends to personalize campaigns that actually land.
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Amplify your presence: From feed to flyer, we design experiences that cut through and build lasting fan energy.
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Align your brand with your music: Forma OS connects your sonic identity to visuals, strategy, and long-term growth.
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Augment your team: We work as an extension of your crew and form a partnership that’s fully accountable for your success.
Explore our expertise Across Creative, Strategy, Tech & Growth
We’re with you from start to finish.
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Strategy, Growth & Management Support
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Long-term brand development plans
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Sponsorship decks & brand pitches
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Data & insights dashboards (who your fans are, what’s working)
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Label, agency & collab coordination
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Full-service management add-ons (for select artists or teams)
2
Content & Social Media
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Content planning & scheduling
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Short-form video editing (TikTok/Reels/YouTube Shorts)
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Caption writing + sound strategy (IG, TikTok)
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Post templates & design kits
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Community management & fan interaction support
3
Visual Identity & Design
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Logo & brand design
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VJ Loops and full set visuals
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Tour/event flyers, posters & motion graphics
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Custom merch design (shirts, stickers, etc.)
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Visual brand kits (fonts, colors, templates)
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EPKs, press kits & media assets
4
Music Releases & Event Rollouts
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Rollout timelines (for singles, EPs, albums, tours, club nights)
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Streaming platform prep (Spotify, Apple, SoundCloud, etc.)
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Pre-save, premiere & fan engagement campaigns
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Content/ad sync: linking visuals to release stages
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Event logistics: RSVP, ticketing, guestlist tracking
5
Paid Ads & Promo Strategy
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Paid ad campaigns (IG, Meta, Google, TikTok, YouTube)
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Geo-fencing and local event targeting
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Lookalike audience building (based on past data or fan types)
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Ad copywriting + creative testing
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Budget planning + live performance tracking
6
Web, E-Commerce & Tech Setup
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Website design
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Merch/ticket store setup (Shopify, Bandcamp, Tixr, etc.)
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Link-in-bio & landing pages (for releases, presales, RSVPs)
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Domain setup, branded email, analytics installs
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CRM, mailing list & fan database creation
Why us
Our Advantage
Most artists and venues waste time jumping between designers, marketers, and managers who don’t talk to each other, and don’t fully get the scene. Things fall through, timelines drag, and campaigns feel disconnected. That’s why we’re full-service. Everything, like branding, content, rollouts, web, ads, strategy, runs through one team, built to move fast and stay aligned. It’s smoother, smarter, and made for the way music actually works.
We also use AI to stay ahead. Not to replace creativity, but to back it with real data. From spotting trends to predicting what content hits, we move based on what’s working, not just what looks good. You still get the human touch but now it's supercharged with tools that help us get better results, more efficiently.
Katya Deer
Richard Sophie
